Anila’s Authentic Sauces will be making its debut at the National Farmers’ Retail and Markets Association trade show in January 2010.

The Surrey-based firm run by Anila Vaghela is exhibiting at the FARMA show for the first time, which this year takes place at Telford International Centre on January 27th 2010.

“I have supplied farm shops and independent stores for many years, and traded at farmers’ markets for more than a decade, and I feel this is the perfect opportunity to introduce Anila’s curry sauces and accompaniments to a wider trade audience,” said Anila, who is based in Walton-on-Thames and has a unit in Hounslow.

“We believe that our products give farm shop customers the chance to re-create a quality dine-in experience to match that of restaurants with our range of award winning curry sauces. With pickles and chutneys which are ideal on the side of a curry or as an accompaniment with Indian snacks and side dishes, there will be something to tickle all tastebuds from our large range. The accompaniments are a delight with cheese and in sandwiches too.”

Anila’s, which was launched in 1997, produces a range of eight curry sauces, based on traditional Indian recipes. They have won ten Great Taste Awards, and in 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Anila’s curry sauces are suitable for vegetarians and vegans, as well as being sugar-free, gluten-free and dairy-free. They also don’t contain onions or garlic, and are perfect for anyone with specific allergies or intolerances.

The firm also produces 16 different mouth-watering ‘handmade’ chutneys, pickles and dips, made with single fruits and vegetables.

Anila regularly attends key consumer and trade shows as part of her sales and marketing activity. Her products are available at 28 farmers’ markets across the south, as well as in many stores such as John Lewis Oxford Street, John Lewis Bluewater, Harrods and Selfridges. They are also available from

“The Farm & More Trade Show is part of a three-day event run by FARMA, which also includes a conference, awards dinner, and best-practice visits. I’m hoping it proves to be an excellent opportunity to meet potential new retail customer for Anila’s products,” said Anila.

The Farm & More Trade Show is the largest ever organised by FARMA, with more than 100 exhibitors.

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