Revised branding that highlights the health messages of Anila’s curry sauces and condiments will be showcased at the Natural & Organic trade show in April 2010.
The labelling of Anila’s authentic range has been tweaked to emphasize the gluten-free, dairy-free, onion-free and garlic-free nature of her products.
The move has been made in response to an increase in demand for Anila’s curry sauces, chutneys, pickles and dips from those with intolerances and allergies.
The entire range of eight curry sauces and 16 chutneys, pickles and dips will be on display at the trade show, which runs from 11th to 12th April at Olympia, London.
“Our branding changes to Anila’s products have been slight, but they have been made to highlight and promote the fact that our products are dairy-free, gluten-free, onion-free and garlic-free,” said Anila’s founder Anila Vaghela, who launched the family-run business in 1997. “They have several USPs, including the benefits to those who have intolerances to certain ingredients.
“The ‘free from’ market is becoming an increasingly important side of the business. Anila’s curry sauces weren’t specifically designed to be ‘free from’ foods – it’s just the way they are. However, it’s more than a happy coincidence, because it’s the way I like to cook and the sort of food I like to eat. One of the things that appeals to Anila’s customers with food allergies or intolerances is that they can eat sit down and share the same food as the rest of their families.
“My curry sauces also illustrate the fact that ‘free from’ foods don’t have to be bland or tasteless in any way. Anila’s Spicy Korma Curry Sauce won a three star gold Great Taste Award in 2007, and last year was also crowned the winner in the Free From Food Awards in the pies, flans, sausages and sauces category. It’s won a gourmet award and a ‘free from’ award, which says a lot.”
Anila’s sauces are based on traditional Indian recipes, and are suitable for vegetarians and vegans. As well as the Spicy Korma Curry Sauce scooping a Free From Food Award last year, Anila’s sauces have also won ten Great Taste Awards.
Anila’s distinctive and delicious range of mouth-watering ‘handmade’ chutneys, pickles and dips are made with single fruits and vegetables, and team up perfectly with a variety of dishes, snacks and cheeses.
Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, as well as top quality gourmet stores, such as Harrods, plus at hundreds of other outlets including Wholefoods, Planet Organic, delis, health food stores, garden centres and gift shops. Anila’s also sells direct to the public at 28 farmers’ markets across Surrey, Berkshire, Buckinghamshire and Hertfordshire, including Byfleet, Guildford, Henley, Walton, Woking and Windsor, and online via www.anilassauces.com
The firm is based in Walton-on-Thames, Surrey, with a unit in West London.
See Anila’s at stand 8080A at Natural & Organic.