Crunchy new lower fat snack Crips 99Cals has made its debut in Tesco stores in the East Midlands and beyond.

The oven-baked wheat and potato snack created by East Midlands snack producer Crips has 70% less fat than traditional fried potato crisps and only 99 calories per pack.

The product was unveiled on the healthy snacking aisles at 39 Tesco stores from Brackley to Barnsley in July.

It is the first time that the new-look Crips 99Cals packs have gone on sale – offering a tasty, deliciously different snack to health-conscious crisp lovers with an appetite for something special.

Created by a team based at Ingleby near Derby, the Crips 99Cals range is available in three different flavours – Thai Sweet Chilli, Sea Salt & Balsamic Vinegar and Mature Cheddar Cheese & Spring Onion.

Crips have been voted number one in independent tests…beating five leading-brand healthy option snacks on taste, texture and appearance.

“We are delighted that our new Crips 99Cals range has been unveiled in Tesco stores in the East Midlands area from Northampton right up to Barnsley,” said Crips managing director Gareth Smith.

“We hope the new packs will go down a treat with customers who appreciate their snacks but who are looking for something low in calories and fat, and who don’t want to sacrifice the crunch, taste and eating experience of more traditional snacks.”

Crips 99Cals have no GM ingredients, no monosodium glutamate, are trans-fat free, have no artificial colours or preservatives, contain heaps of natural flavour, and are suitable for vegetarians.

Crips 99Cals are on sale at the Tesco stores listed overleaf at £0.49 per 22.5g pack.

Caroline Bartrop, regional marketing manager for local sourcing in north & east of England for Tesco, said: “We are delighted to be the first retailer to be stocking the new Crips 99cal range in Tesco stores. Crips is a really innovative concept and we think the packaging will have great stand out on shelf.”

The Tesco stores stocking Crips 99Cals are:

Alfreton, Ashby-de-la-Zouch, Barnsley Extra, Brackley, Chesterfield (Extra and Metro), Clowne, Daventry, Derby – Mickleover, Doncaster (Extra and Edenthorpe), Glossop, Goole (Boothferry Road), Heanor, Hinckley, Hucknall Extra, Ilkeston Extra, Kettering Extra, Leicester (Hamilton Extra and Extra), Long Eaton Extra, Loughborough Extra, Mansfield (Chesterfield Road Extra and Jubilee Extra), Melton Mowbray, New Ollerton, Northampton (South Extra), Nottingham (Carlton, Metro, TV Extra and Toton Extra), Oakham, Sheffield Infirmary, South Wigston, Towcester, Wellingborough 2, Weston Favell Extra, Whaley Bridge and Worksop.