Crunchy new lower fat snack Crips 99Cals is being launched to independent delis, farm shops and other specialist retailers at Speciality & Fine Food Fair 2010.

The oven-baked wheat and potato snack created by East Midlands snack producer Crips has 70% less fat than traditional fried potato crisps and only 99 calories per pack.

The product offers a tasty, deliciously different snack to health-conscious crisp lovers with an appetite for something special.

Created by a team based at Ingleby near Derby, the Crips 99Cals range is available in three different flavours – Thai Sweet Chilli, Sea Salt & Balsamic Vinegar and Mature Cheddar Cheese & Spring Onion.

Crips have been voted number one in independent tests…beating five leading-brand healthy option snacks on taste, texture and appearance.

“We are delighted to unveil our new Crips 99Cals range at Speciality & Fine Food Fair 2010,” said Crips managing director Gareth Smith.

“The new packs are designed to offer something low in calories and fat, but without sacrificing the crunch, taste and eating experience of more traditional snacks.”

Crips 99Cals have no GM ingredients, no monosodium glutamate, are trans-fat free, have no artificial colours or preservatives, contain heaps of natural flavour, and are suitable for vegetarians.

Packaged in eye-catching bags that stand out on the shelf, Crips 99Cals are available in 22.5g packs in an optional shelf ready branded case.

Visit the Crips team at stand 254 at the Speciality & Fine Food Fair, Olympia, London, from 5th to 7th September.