Premium curry sauce and accompaniments producer Anila’s Authentic Sauces is unveiling a stylish new branding at the Farm & More Trade Show on January 26th 2011.

The award-winning producer, which supplies to delis, farm shops, health food stores and quality food retailers across the UK, has designed new labels that reflect the distinct characteristics of the range.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars to further enhance the image of the brand, which has won a string of awards for its products.

“The new labels give a clear message that the products created by Anila’s Authentic Sauces are speciality products, while at the same time highlighting the concentrated nature of the curry sauces,” explained Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“What we provide are concentrated curry sauces that consumers use as a base to make a great-tasting, authentic home-made curry, as well as a range of fine, authentic pickles, chutneys and dips. We believe our new labels and jars will help us to stand out on the shelves, and really make a statement about the quality of Anila’s products.”

Anila’s produces eight premium concentrated curry sauces, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a Free From Food Award.

Dairy free, gluten free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

The new labels and jars are being unveiled for the first time at the Farm & More Trade Show – the farm retail exhibition being staged at Bournemouth International Centre on January 26th by FARMA, the national association of farm retailers and farmers’ markets, and Lloyds Europa; Experts in Local Foods.

Anila’s Authentic Sauces is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via

Recent customer comments include:

“Your Hot Methi Curry was amazing!”

“I am in raptures of pleasure, your sauce is a triumph, I cannot praise it enough. The word exquisite does not do it justice.”

“Anila’s Goan Green Curry Sauce tastes amazing, as good if not better than much of the food I ate whilst travelling in India a few years ago.”