Premium curry sauce and accompaniments producer Anila’s Authentic Sauces has unveiled a stylish new branding with peel and reveal labelling that will inspire customers to create fantastic dishes of their own.

The award-winning producer, which sells through delis, farm shops, health food stores and quality food retailers across the UK, has designed new labels to reflect the distinct characteristics of the range.

The labels highlight the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. The labels also emphasize the authentic great taste …and that the sauces contain only natural ingredients, are free from dairy, gluten, added sugar, onion and garlic, and are suitable for vegans and vegetarians.

And behind the new-look label on each jar is a guide to making the perfect authentic meal using the ingredients of your choice along with serving suggestions and contact details for even more great recipe ideas.

The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.

“The new labels give a clear message that the products created by Anila’s Authentic Sauces are speciality products, while at the same time highlighting the concentrated nature of the curry sauces,” explained Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.

“What we provide are concentrated curry sauces that consumers use as a base to make a great-tasting, authentic home-made curry, as well as a range of fine, authentic pickles, chutneys and dips. We believe our new look accurately captures the sophistication of our award-winning range.

“The peel and reveal labels are a great way for customers to get even more from our authentic sauces, chutneys and pickles.”

Anila’s produces eight premium concentrated curry sauces, covering most regional tastes of India, handmade in small batches, as well as a range of 16 chutneys, pickles and dips made with single fruits and vegetables. The chutneys and pickles, which are also made using natural ingredients, are delicious accompaniments to curries and cheese, and perfect in sandwiches and marinades.

The firm has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”

In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.
Dairy-free, gluten-free and with no added sugar, the curry sauces are suitable for vegetarians and vegans. They also don’t contain onion or garlic, which make them ideal for families with differing dietary requirements.

Anila’s Authentic Sauces is based in Walton-on-Thames with a unit in Hounslow, and is run by Anila and her husband Dan.

Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via

Anila’s will be at the following events over the next few months:
The East of England Food Festival, 16-17 April, Knebworth House, Knebworth
Badminton Horse Trials, 21-25 April, Badminton, Gloucestershire
The Grow Your Own Show, 1-2 May, Loseley Park, Guildford
Food & Farming Fair, 1-2 May, Singleton, West Sussex.
Malvern Spring Fair, 12-15 May, Malvern, Worcestershire
Surrey County Show, 30 May, Guildford, Surrey
The Petersfield Food Festival, 4-5 June, Petersfield Town Centre, Hampshire
The Garden Show, 10-12 June, Stansted Park, Rowlands Castle, Hampshire
BBC Good Food Summer Show, 15-19 June, Birmingham NEC
The Great Yorkshire Show, 12-14 July, Yorkshire Showground, Harrogate
The Holkham Country Fair, 16-17 July, Holkham Hall, Norfolk

Recent customer comments about Anila’s range include:
“Your Hot Methi Curry was amazing!”
“I am in raptures of pleasure, your sauce is a triumph, I cannot praise it enough. The word exquisite does not do it justice.”
“Anila’s Goan Green Curry Sauce tastes amazing, as good if not better than much of the food I ate whilst travelling in India a few years ago.”

The recommended retail price of Anila’s Curry Sauces is from £4, with the pickles, chutneys and dips from £3.30.

Nottingham PR consultant Perfect 10 PR