Award-winning premium curry sauce and accompaniments producer Anila’s Authentic Sauces has gained a listing with cooperative wholesaler The Health Store, one of the UK’s leading health food wholesalers.
The Nottingham-based Health Store, which supplies more than 600 stores throughout the UK, Ireland and parts of Europe, has taken six of Anila’s premium concentrated curry sauces, which are handmade in small batches, as well as six of Anila’s chutneys, pickles and dips which are made with single fruits and vegetables.
The move comes as Anila’s Authentic Sauces launches its stylish new branding with peel and reveal labelling that will inspire customers to create fantastic dishes of their own.
“We are delighted to have gained a listing with The Health Store, and pleased that we can offer our customers many more additional outlets from which to buy our award-winning products,” said Anila Vaghela, who founded Anila’s Authentic Sauces in 1997.
“Our sauces contain only natural ingredients, are free from dairy, gluten, added sugar, onion and garlic, and are suitable for vegans and vegetarians, so they are perfect for a health food cooperative such as The Health Store and ideal for families with differing dietary requirements.”
The Health Store also acts as a supplier to retailers that are not members of its cooperative, providing that orders meet certain criteria.
Tracy MacKenzie, product manager at The Health Store, said: “We were familiar with Anila’s products, having seen them at quite a few trade shows, so when some of our members began asking us to list them we were keen to get them on the shelves. We are very pleased that we can now offer our customers the Anila’s Authentic Sauces range.”
Anila’s products, which sell through delis, farm shops, health food stores and quality food retailers, have recently unveiled new labels to reflect the distinct characteristics of the range and to promote the concentrated nature of the superb Indian curry sauces – adding water doubles the quantity of curry sauce. Behind the labels are guides to making the perfect authentic meal using the ingredients of choice, along with serving suggestions and contact details for even more great recipe ideas.
The curry sauces, chutneys, pickles and dips are also being packaged in chic new jars.
Anila’s has won 11 Great Taste Awards from the Guild of Fine Food for its products. Its Goan Green Curry Sauce was named Best Vegan Product in The Veggie Awards 2011 by Cook Vegetarian! magazine, with the judges saying: “Not only one of the best vegan curry sauces we’ve ever tried but one of the best curry sauces available. Its complexity of flavours makes its taste truly sensational.”
In 2009 Anila’s Spicy Korma Curry Sauce scooped a “Free From” Food Award.
Anila’s Authentic Sauces is based in Walton-on-Thames, Surrey, with a unit in Hounslow, and is run by Anila and her husband Dan.
Anila’s products are sold at John Lewis Oxford Street and John Lewis Bluewater, and top quality gourmet stores, such as Harrods, Wholefoods and Planet Organic, plus hundreds of other outlets that include health food stores, garden centres and gift shops, as well as smaller independent stores such as Budgens at Ascot, Shepperton and Crouch End. Anila’s also sells direct to the public at around 20 farmers’ markets across Surrey, Berkshire, and Buckinghamshire, including Guildford, Walton, Windsor, Maidenhead, Ascot, Ripley, Reading, Beaconsfield and Farnham, and online via www.anilassauces.com
Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk