Business support organisation The Food and Drink Forum is flying the flag for regional producers next month at one of the UK’s largest food and drink trade shows.

The Forum, which operates across Derbyshire, Leicestershire, Lincolnshire, Northamptonshire, Nottinghamshire and Rutland, is offering producers the chance to showcase their products at the event under the East Midlands banner.

Food and Drink Expo, which is one of the most popular trade events for the food and drink sector, takes place from Sunday March 25th to Tuesday March 27th at the NEC Birmingham.

This year, Expo boasts a new farm shop and deli area which will highlight artisan food products. It’s there that The Forum will help to promote some of the East Midlands’ best producers.

“It can be challenging for producers to get their products in front of buyers and store owners, so this is an ideal opportunity to do so,” said Food and Drink Forum managing director Fiona Anderson. “For a small administration fee, The Forum will promote ambient, pre-packed products from the region and give out samples and marketing material.

“In 2010 Food and Drink Expo attracted over 26,000 buyers from the grocery, foodservice, wholesale, speciality retail and manufacturing sectors so it’s a perfect platform for promotion.”

The Food and Drink Forum, which was launched in 1998 as a not-for-profit membership-led organisation, stimulates and supports the sustainable growth and development of the food and drink industry in the East Midlands.

It is based at Southglade Food Park, Nottingham, and operates across the East Midlands and beyond.

For details about eligibility for the Expo 2012 opportunity contact The Food and Drink Forum on 0115 9758810. Deadline for applications is March 1st 2012.

Issued by Nottingham PR company Perfect 10 PR