A snapshot survey by one of the oldest family bakers in the East Midlands, Luke Evans Bakery, has revealed a growing appetite for seeded and wholemeal loaves.
Figures released by the Derbyshire bakery during National Bread Week, which runs from April 16th to 22nd, show a rising popularity for these types of bread.
The bakery, which was founded in 1804, sells 36 different lines of unwrapped and unsliced bread. Some 15 of these are seeded and wholemeal.
“Five years ago, sales of our seeded and wholemeal loaves represented about 26% of our loaf sales,” said David Yates, managing director at Riddings-based Luke Evans Bakery. “That’s now gone up to 29%, showing that they are continuing to rise in popularity.
“It’s all down to an increasing awareness about healthy eating. Multi-seeded bread has low GI (Glycaemic Index), which is a measure of the effect foods have on blood sugar levels. Those with a low GI ranking make you feel full for longer because they cause a slow, steady rise in blood sugar levels.”
Luke Evans Bakery supplies around 300 trade and wholesale customers across Derbyshire, Nottinghamshire and Staffordshire, including shops, schools, delis and Pride Park – the home of Derby County Football Club.
It also has a shop at Greenhill Lane, Riddings.
“Bread has been part of our staple diet for thousands of years,” said David Yates. “Over the last 20 years there has been a big shift in the type of bread being eaten, and our latest figures, which we’ve compiled for National Bread Week, show that interest in the seeded and wholemeal types is still rising.”
Luke Evans Bakery was founded more than 200 years ago by Henry Evans, who named the business after his son. Today it is a modern company with a team of fully trained craft bakers operating 24 hours a day turning out breads, cakes and savoury products.
Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk