Nottingham-based PR company Perfect 10 PR has won a contract to promote national tourist information app Pocket Britain.

The public relations firm led by Louise Duffield will support awareness of the brand both among consumers and the tourism trade.

Run by Norfolk-based Mark Oakden, Pocket Britain has been short listed in the Race for Apps final to discover world-beating ideas for smartphone apps for visitors attending the London Olympic Games this summer.

“This is a really exciting client win for Perfect 10 PR, and one which we believe has huge potential,” said Louise Duffield. “The app market is growing, and there’s a massive push for British tourism this summer, what with the Olympic Games and the Queen’s diamond jubilee.

“Pocket Britain is a high quality digital tourist information centre, offering details about what to do and the history of an area – literally at people’s fingers tips on their smartphones.”

Perfect 10 PR, based in West Bridgford, has a range of clients in Nottinghamshire, Derbyshire, Leicestershire and nationally, primarily in the food and drink and constructions sectors.

Mark Oakden said: “We are looking forward to working with Perfect 10 PR to raise awareness about Pocket Britain at what is an exciting time for both British tourism and the development of apps for smartphones.”

The mobile web version of Pocket Britain, which is free to download, is being continually updated and is available from via the Apple Appstore and the Android Marketplace. Users can either download the app or visit the website using their smartphone.