Derbyshire baker Luke Evans Bakery is giving customers the perfect excuse to dive into a doughnut by taking part in National Doughnut Week and raising cash for charity.

The baker will be donating 10p from the sale of each doughnut to charity during the week, which runs from Saturday May 12th to Saturday May 19th.

National Doughnut Week has raised more than £735,000 for the Children’s Trust since it was first launched – and this year organisers hope to collect a further £30,000 for the good cause.

This gives everyone the perfect excuse to treat themselves to a delicious doughnut or two, said Luke Evans Bakery managing director David Yates.

“Last year our customers really got behind National Doughnut Week and munched their way through 1,200, which meant we could hand over a decent donation to the Children’s Trust,” said David. “We hope customers will support this good cause again this year.”

Luke Evans Bakery, based at Riddings near Alfreton, will be adding two new doughnuts to its range during National Doughnut Week – chocolate filled and custard filled doughnuts.

Alongside its jam and cream doughnuts, the products will be on sale at the firm’s shop in Greenhill Lane, Riddings.

Luke Evans Bakery is one of many participating bakers across the UK helping to raise money for the Children’s Trust, which is a national charity that provides care, education and therapy for children with multiple disabilities and complex health needs.

The firm supplies around 300 trade and wholesale customers across Derbyshire, Nottinghamshire and Staffordshire, including shops, schools, delis and Pride Park – the home of Derby County Football Club.

Luke Evans Bakery was founded more than 200 years ago by Henry Evans, who named the business after his son. Today it is a modern company with a team of fully trained craft bakers operating 24 hours a day turning out breads, cakes and savoury products.

Issued by Nottingham PR company Perfect 10 PR