The Leicestershire-based firm, which supplies premium, flavoured and speciality coffees to a wide range of trade customers, has begun serving up the new 60g sachets after investing in new labelling equipment.
The new equipment allows the company to be much more flexible with its bespoke labels for branded products, said Kate Jones, who runs Cherizena.
Among the products the firm is now offering are branded sachets of coffee, which are ideal for hospitality facilities in guest bedrooms. The 60g sachet provides around eight cups of coffee and is perfect for use in small cafetieres…providing enough coffee for a number of servings.
Cherizena is also providing small personalised coffee packs for special occasions such as weddings, milestone birthdays and wedding anniversary celebrations.
The company can feature all sorts of designs on its labels, and then package any of its coffees into the branded packs.
One of the first outlets to take advantage of the new service launched by Cherizena is 5* bed and breakfast and event venue Vale House Belvoir, near Grantham.
Host Lara Young said: “Guests really appreciate the personalised and individual touches, and we were very pleased to find a local coffee supplier that could provide high quality coffees in Vale House Belvoir branding that we could put in our guest bedrooms and also use when we host special occasions, such as weddings.”
Cherizena’s breakfast blend and Italian roast coffees are proving to be the most popular coffees chosen for the branded packs, but the firm can pack any of its range of more than 20 flavoured coffees and 30 single-origin coffees and blends into branded sachets.
“Offering individual labelled products helps a boutique hotel or guest house to stand out from the crowd, and provides added value to guests,” said Kate Jones. “We are delighted that we can now offer this service for our coffee.”
As well as supplying 60g sachets, Cherizena can also offer much larger branded packs of coffee.
Cherizena is a family-run firm based at Wartnaby near Melton Mowbray, and supplies coffee as beans or ground, regular or decaffeinated.
It invested in the new labelling with support from the Food and Drink iNet, which is funded by the European Regional Development Fund (ERDF) and run by business organisation the Food and Drink Forum. The iNet provided a match-funded grant of just over £3,000 to help with the innovation, which also included a new e-commerce website.
For more information contact 01664 820111 or visit www.cherizena.co.uk
Issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk