Lawnmower and garden products supplier SANLI (UK) Ltd is
showcasing its new ‘shop-in-shop’ concept for garden centres at trade show GLEE
The company has devised special self-contained units which
slot neatly into a display area – allowing garden centres to easily and
effortlessly promote the Sanli range.
Customers can browse information on a touch screen and check
out the equipment demo models surrounding the screen on an attractive ‘striped
lawn area’.
After ordering, delivery is made free next day, direct to
the customer.
“Few garden centres have traditionally offered petrol
products such as lawnmowers, partly because these are technical products requiring
specialised sales people and also the after-sales service that is required in
the form of maintenance, servicing and repair,” said Sanli (UK) Ltd managing
director Simon Del-Nevo. 
“The Sanli shop-in-shop, together with the after-sales care
Sanli Helpline, overcomes these challenges – giving garden centres a convenient
way in which to extend their range to encompass petrol lawnmowers and other
garden equipment and create new sales.”
Sanli, which supplies a range of quality, good value, petrol
lawnmowers and products, including brush cutters, chainsaws, hedge cutters,
blowers and generators, has devised eye-catching 2m by 3m display units for
garden centres which require just power and WiFi.
The shop-in-shops, which are delivered and installed working,
will be unveiled for the first time at GLEE 2013, taking place at the NEC,
Birmingham, from 15th to 17th September. 
“The shop-in-shops require no garden centre staff
involvement, as information is available from the touch screen and from the
demo models surrounding the screen on the ‘striped lawn area’,” said Simon
Del-Nevo. “Delivery is made by Sanli, next day, free to customer, and all
after-care is via the Sanli helpline and includes everything from telephone
advice to ‘back to base’ for warranty work.”
Visit the Sanli (UK) Ltd stand in Hall 5, stand number 5D-38,
for more information about the new shop-in-shops.
Sanli supplies almost 200
dealers across the UK, and prides itself on offering a professional Sanli helpline
to customers, which is a valuable selling point for its products.
Its website
has been designed to act as a resource for Sanli lawnmower
owners, and features useful gardening and mowing information and advice,
owner’s manuals and safety sheets, details about offers, product registration,
as well as a ‘find a dealer’ search facility.

Press release issued by Nottingham PR agency Perfect 10 PR