A new premium hot dog roll has been launched by Butt Foods Ltd to help caterers take advantage of one of the fastest-growing menu trends in the UK.

The seven inch luxury, top-sliced roll is aimed at restaurants, pub chains and event caterers who offer gourmet sausages as hot dogs.

According to a Horizons Menurama survey in the summer, hot dogs have become one of the most popular items on the menu and are now in the top 20 most frequently listed main course dishes, edging out scampi and chips from its top 20 placing.

The hospitality consultancy revealed that hot dogs, with a gourmet twist, are now featured on 85% more menus than they were last year.

The egg-glazed hot dog roll developed by bakery specialist Butt Foods is baked individually rather than batch baked, which means there’s no join mark, and each roll is quick frozen to retain freshness.

Simply thaw and serve the fully baked item…adding gourmet sausages and toppings to create a first-class meal.

“The toploader hot dog roll has been developed to help caterers take advantage of the growing trend towards ‘haute dogs’, which are proving to be a popular choice for consumers,” said Butt Foods Ltd managing director David Williams.

“A number of national chains now include gourmet hot dogs on their menus, and our new hot dog roll provides the perfect bread for the job. They are ideal for gourmet event caterers who are looking to make the most of their offer, as well as restaurants, pub chains and other hospitality outlets.”

Available in two flavours, classic and brioche, the big softy toploader hot dog roll is one of a range of bakery products, including naan breads, flat breads and fruit breads, supplied by Butt Foods.

Based in Nottingham, the firm was established in 1990 and now bakes up to 60 million products per year for European foodservice and manufacturing markets.

For more information visit www.buttfoods.co.uk

Press release issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk