Olive snacks OLOVES have undergone a rebrand and launched a new flavour by adding a tasty pack of black olives to the range.
The healthy snacking alternative has introduced chili and garlic flavoured black pitted olives to its collection.
Sealed in eye-catching, liquid-free, foil-fresh packs, OLOVES are popular with both children and adults, as they are low in calories and high in taste.
The brand has recently introduced new packaging designs, enhanced its flavours and begun using juicier and plumper olives, as well as launching a fourth flavour.
Other varieties in the range include three different flavoured green olives – basil and garlic, lemon and rosemary, and chili and oregano.
OLOVES are popular with retailers and consumers in the United States and many other countries, as well as on airlines worldwide – but now the team is renewing its focus on the UK retail market.
“At OLOVES we keep on improving everything in our range. For example we are increasing the size of the olives we use and these babies are juicier and plumper than before,” said Matt Hunt, founder and CEO of OLOVES.
“We’ve also created tasty new marinades to keep our loyal fans happy and tempt in new ones, and we’ve a cool new website and refreshed packaging to show off our new range, which includes a brand new black olive flavour.”
The basil and garlic flavour pack of OLOVES, previously known as Tasty Mediterranean, has sold more than seven million packs alone since it was launched in 2007.
Gluten free, low in fat, vegan and vegetarian friendly, and 100% kosher, OLOVES are suitable for coeliacs, contain no dairy, wheat or nuts, are stone-free and are packed with vitamin E. Each 30g pack contains at least ten olives, and yet has only 50 calories.
Great for lunchboxes, snacking on the go and as a healthy alternative to some other snacks, OLOVES have won five different awards around the world.
They are now sold in 14 countries. In the UK they are available via a number of independent and national accounts including Holland & Barrett, P&H, Shell PFS and NUS.
OLOVES, which have a RRP of 0.89p, have a shelf life of 18 months.
Press release issued by Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk