Generous customers of Croots Farm Shop have raised £260 for
charity after supporting the Derbyshire farm shop’s World Cup sausage range. 
While the England football team failed to make a mark at the
tournament in Brazil, the butchers’ team at Croots scored success with its
Bangerooney, Costa Rican, Italian and Uruguayan-themed
sausages. And it was the Italian sausage – made of pork, tomato, mozzarella and
basil – which got the greatest cheer from customers. 
It brings the total raised by Croots so far this year for
its adopted charity, Derbyshire Children’s Holiday Centre, to £1,050. 
The shop pledged to donate ten per cent from the sale of the
sausage squad during the duration of the World Cup to the charity, which was
established in 1891 to give disadvantaged Derbyshire children holidays in
Skegness, Lincolnshire, and currently provides 450 holiday places per season
for boys and girls aged from eight to 14. 
“We were delighted with the support Croots’ customers gave
to our World Cup sausage range, which has helped us to raise £260 for
Derbyshire Children’s Holiday Centre,” said Croots Farm Shop owner Steve Croot.
“I’d like to thank them for their generosity, and also thank our creative
butchers for once again designing such a tasty range of sausages.” 
Over the past few months, Croots has held a number of
fund-raising events in aid of Derbyshire Children’s Holiday Centre, including
an Easter draw. The charity also receives a share of the money that’s raised
from the sale of carrier bags at Croots, with the shop also supporting the
Shire Horse Society. 
Croots Farm Shop has won scores of awards for its sausages
and meat products, including Great Taste Awards, the ‘oscars’ of the fine food
industry. Two years ago the farm shop in Wirksworth Road developed an Olympig
range of sausages to mark the London Olympics, which also raised several
hundred pounds for Derbyshire Children’s Holiday Centre. 
Opened in 2008, Croots was a runner-up in the Best UK
Independent Food Retailer 2010 category of the Observer Food Monthly Awards.
The year before, it was named in The Independent’s top 50 best food shops.
Croots Farm Shop is open daily from 9am to 5pm (Shires
Eatery until 4.30pm). Croots runs Fresh Fish Thursdays between 9am and 1pm on
For more
information visit
Press release issued by Nottingham PR company Perfect 10 PR