More than 100 investors have backed an £80,000 crowdfunding investment campaign from premium honey brand Haughton Honey to support the next stage in the company’s growth.
Due to the high number of inquiries and strong demand for information, the timescale for investment has been extended slightly until midnight on 27th May to allow potential investors to get involved.
More than four weeks into the campaign, around £52,000 had been pledged for investment, said Haughton Honey founder Crispin Reeves.
“We’ve had a flood of inquiries from potential investors seeking more details and in order to process them and allow them time to consider the investment, we’ve extended the deadline for investment by two weeks,” he said.
“I’ve been delighted to see so much interest in investing in Haughton Honey and in helping us to expand and meet the growing demand for our pure, raw honey.”
Cheshire-based Haughton Honey hopes to recruit more bee farmers and move onto the next stage of growth by attracting investors via crowdfunding platform, Crowdcube, in return for shares in the business.
Since launching in 2014, the firm has steadily expanded and recently began supplying the fine food retailer Booths, as well as The Protein Works, a large sports nutrition brand owned by Alliance Boots, which has just launched a co-branded Cashew Nut Butter Luxe product containing Haughton Honey.
The honey market within the UK is worth £119.5m per annum, with healthy annual growth. UK sales of jams, spreads and honey grew 5.9% in the year up to October 2015, with growth in honey sales alone between 2014 and 2015 increasing by £9.8m year-on-year.
During 2015 Haughton Honey packed and sold over 8,000kg of English honey and anticipates requiring more than double that amount during 2016. The honey is sold online and via more than 70 regional sales outlets across the North West and Midlands, as well as through premium supermarket Booths, who started stocking Haughton Honey at the beginning of April 2016.
The company, based at Radmore Farm, Haughton, bottles raw honey which comes straight from the hive, is cold extracted and never pasteurised which means that it retains all of the natural enzymes and proteins that make English honey so special. It is also 100% natural and pure and features traces of dandelion, chestnut, blackberry, clover and other wildflowers.
Any investment in Haughton Honey through the Crowdcube project will attract Seed Enterprise Investment Schemes (SEIS) tax relief.
A series of rewards is on offer for those who invest in Haughton Honey, including discounts, honey, bee farming experiences, and hotel, restaurant and cookery school vouchers.
To find out more about the Crowdcube investment opportunity visit
For more information about Haughton Honey visit
Investments of this nature carry risks to your capital. The availability of any tax relief, including SEIS and EIS, depends on individual circumstances. You should seek independent tax advice.
Approved as a financial promotion by Crowdcube Capital Ltd which is authorised and regulated by the Financial Conduct Authority (No. 620205). 
Press release issued by Nottingham based PR company Perfect 10 PR