Derbyshire farm shop
Croots has struck gold with its rump steak, winning an accolade in the Great
Taste Awards 2016.
The rump steak won a
gold star in the annual awards, which are regarded as the ‘Oscars’ of the fine
food and drink sector.
It is the 13th
Great Taste Award presented to Croots Farm Shop, which is based at Farnah House
Farm, Wirksworth Road, near Duffield, and the latest of more than 100 different
awards the shop has achieved for its products.
The judges described
the rump steak as “a generous and plump looking steak with a pleasant beef
flavour and good marbling. A good depth of flavour which would benefit even
more from longer ageing.”
Croots Farm Shop owner
Steve Croot said: “The Great Taste Awards are given to the finest food and
drink products in the UK, so it’s a fantastic achievement to have won yet
another. We’ve now been awarded Great Taste Awards for a wide range of products
from our homemade Croots sloe gin to our very own muesli mix, as well as a
number of meat products like sausages, our leg of lamb and our sticky maple and
hickory belly pork.
“The Croots butchers
have built up an excellent reputation for their knowledge, skill and advice
when it comes to all things meat related, and I’m delighted that their
expertise has been recognised once again in such a high profile awards.”
Rump steak is
considered to be one of the most flavoursome of beef cuts. The Croots rump
steak is home produced at the farm.
Great Taste, organised
by the Guild of Fine Food, is the acknowledged benchmark for speciality food
and drink and has been described as the ‘epicurean equivalent of the Booker
prize’. Products awarded one star are viewed as ‘simply delicious’.
Since 1994, more than 100,000 products have
been judged by Great Taste, blind tasted by expert judges who discuss the
merits of each product in their search for those that deserve to be championed
and given a Great Taste logo. The judges are made up of top chefs and restaurateurs,
people who run delis and farm shops, top food hall and retail buyers, acclaimed
cooks, food writers and journalists, jam and cake experts from the WI, cheese
makers and farmers.
Croots Farm Shop was
opened more than eight years ago and is run by husband and wife team Steve and
Kay Croot at the farm owned by Kay’s parents Jim and Sue Yates.
It is open Monday to
Saturday from 9am to 5pm (Shires Eatery until 4.30pm) and from 10am to 4pm on
Sundays. Croots runs Fresh Fish Thursdays between 9am and 1pm on Thursdays.

For more information, visit Find Croots on Twitter @crootsfarm_shop or on
Press release issued by Nottingham PR company Perfect 10 PR