Croots Farm Shop head baker with Val’s range
Derbyshire farm shop Croots has added to its range of bakes created by Great British Bake Off star Val Stones.
Val’s brother Steve Croot runs the farm shop near Duffield, with wife Kay, and last year they teamed up to launch a tasty selection of bakes under the Val at Croots……made with love brand.
Now two new bakes – banana and pecan loaf and spelt cookies – have been added to the range.
“Val’s bakes have gone down so well with our customers that we’re delighted to now be launching two additional products,” said Steve Croot. “She was an absolute star on Bake Off last year and won many fans. She’s remained popular with the public and has thousands of followers on social media, who enjoy watching her baking.
“We are proud to sell Val’s bakes in Croots – items that she’s specially created in conjunction with our bakers at the farm shop to sell on our shelves.”
Other products in the range include Virtuous Cake (fat free and sugar free), cherry shortbread and a selection of cookies. The Virtuous Cake and the cherry shortbread have been best-sellers, added Steve.
Val, a retired head teacher who lives in Somerset, said: “I’ve had a hand in helping Steve with recipes and ideas for Croots Farm Shop products for several years now, and I was so pleased when my range Val at Croots……made with love launched in the shop. I’ve now developed two more products in conjunction with Margaret, the chief baker at Croots, and her team, which I hope will prove to be popular with customers.”
Val shot to fame in last year’s Great British Bake Off and became one of the most favourite characters on the BBC TV show.
A regular visitor to Croots, she was cheered on by staff and customers as she took part in the programme. In December, she held baking workshops at the farm shop for customers, which attracted many of her fans.
Croots, which is based at Farnah House Farm, Wirksworth Road, is open Monday to Saturday from 9am to 5pm (Shires Eatery until 4.30pm) and from 10am to 4pm on Sundays. Croots runs Fresh Fish Thursdays between 9am and 1pm on Thursdays.
For more information, visit Find Croots on Twitter @crootsfarm_shop or on Facebook
Press release issued by Nottingham based PR company Perfect 10 PR