KaterBake Beetroot and Pumpkin wraps from Central Foods.

Frozen food
distributor Central Foods has unveiled a mouth-watering and eye-catching range
of new breads for foodservice operators.

Both the KaterBake
flavoured wraps and the KaterBake Premium Fine Dining Roll Selection provide
operators with something special, as the appetite for innovative and artisanal
breads continues to rise.
for a wide range of different meal occasions throughout the day, the KaterBake
Pumpkin Wrap and the KaterBake Beetroot Wrap each contains one of the
recommended five-a-day fruit and vegetable intake. Both are suitable for
vegetarians and vegans, are dairy free and high in fibre, and are guaranteed to
liven up a sandwich or snack display and add excitement to dining menus.
The 12-inch
diameter colourful wraps are ideal for tapping into a number of current eating
trends such as street food, healthier options and the next generation of breads.
Plus, they provide a stunning carrier for tasty fillings.
the KaterBake Premium Fine Dining Roll Selection is the perfect way to bring a
traditional bread basket up to date. Featuring a mix of premium
sourdough bread rolls in multigrain square, fennel and caraway seed, white
torpedo, and beetroot flavours, each roll has an artisan appearance, with the
range of different shapes and colours providing a visually appealing variety.

Available from Central Foods.

The new KaterBake selection is also perfect for a number of
current trends such as the next generation luxury breads, the premiumisation of
commodity products and the striking colours and savoury ‘earth’ flavours that
consumers love today.

“The genuine
sourdough rolls are made from the bakery’s original 20-year-old ‘mother dough’,
which captures yeast naturally present in the air, not just added to the dough
like some other bakeries,” said Central Foods MD Gordon Lauder. “The ‘mother
dough’ is replenished with flour and water every day, meaning that each and
every roll contains a part of the original 20-year-old dough mix. It is this
original ‘mother dough’ that defines the deliciousness of bread and creates a
taste and texture that just cannot be replicated any other way, ensuring our
rolls are not only artisan but also premium.”
High in fibre, dairy free and suitable for vegetarians and
vegans, each roll is approximately 45g in size.

“Our new KaterBake ranges are perfect for many of the latest
eating trends and are both stunning in looks and taste,” added Gordon. “Frozen
breads are ideal for caterers, as they really deliver on the flavour and presentation front when as fresh
as possible, so it makes sense for caterers to have breads to hand in frozen
format. It means they have a constant supply of ‘fresh’ stock to ensure they
give their customers great-tasting and attractive food.
“Frozen food is also very useful as a back-up, in case
demand outstrips supply. And of course, being able to defrost and serve just
what is required, for items like bread, is key to reducing waste. This helps
cut unnecessary costs and avoid unnecessary wastage – something that we should
all be striving to do, whatever the type of the catering operation.”
The new bread ranges complement the wide selection of sweet
and savoury bakery products offered by Central Foods, which include naans,
tortillas, flatbreads, pitta breads, chapattis, sub rolls, crumpets, doughnuts,
American pancakes, crepes, scones and other items.
Central Foods, which is based at Collingtree near
Northampton, supplies more than 220 independent wholesalers, as well as larger
national and regional wholesalers. It also supplies to foodservice caterers
across the entire foodservice industry, including pubs, hotels, restaurants,
staff canteens, schools, hospitals, coffee shops, football grounds and
Offering a one-stop shop to the foodservice sector, Central Foods sources
products from around the world and the UK, supplying more than 400 different
lines, ranging from meat, bakery items and canapés through to buffet products,
desserts and puddings.
The company has steadily grown since it was founded 21 years ago, and
recently was named for the first time in a report by Grant Thornton as being in
the top 100 companies in Northamptonshire. The company was also a finalist in
the Family Business United Family Business of the Year Awards 2017 for the

For more details
about Central Foods, visit www.centralfoods.co.uk
Press release issued by Nottingham based PR company Perfect 10 PR www.perfect10pr.co.uk