Ten years ago, we began working with Croots Farm Shop in Derbyshire ahead of the farm shop’s official opening in June 2008.

We were hired to raise awareness about the opening, engage with local producers and consumers, and generate interest in the new enterprise.

As it turned out, we did that rather well! On opening day, the car park was full, the tills were ringing, and someone had to be drafted in on traffic duty to ensure that customers could get in and out of the site smoothly!

Perfect 10 PR has worked with Croots Farm Shop ever since – forming a strong and productive relationship with Steve and Kay Croot, who run the farm shop at Farnah House Farm, Wirksworth Road, Duffield.

During the last ten years we’ve seen a few changes between us. In PR and marketing terms, there’s been the huge rise in social media which has created new and varied opportunities and tools for promotion. Croots Farm Shop has also experienced a range of developments from changing tastes in food and drink through to expansion of its facilities. The coffee shop has been extended, the car park has doubled in size to cater for demand, and a new play area has been added.

We like to think we’ve played a small part in helping to achieve this success.

Now, as we support the farm shop with PR to celebrate its upcoming tenth anniversary, it’s a great time to reflect on the benefits of long-term client relationships.

Knowing a brand inside out means we’re in tune with their values and their ethos. We have the background story and we can quickly and efficiently react to topical issues. We’re ideally placed to identify relevant awards that a client is likely to do well in, and we’re familiar with all the key events on the calendar that provide PR opportunities. We’ve also built up a strong list of relevant media contacts.

Here at Perfect 10 PR, we’re very fortunate to have several clients who have been with us for many years. We’re a small PR agency and we’re happy for clients to dip in and out when they need us, or to have a regular retainer. That’s not how all PR companies operate – but it works for us, and it works for our clients in Nottingham, Derbyshire, Northamptonshire and further afield.

Do get in touch if you’d like a chat.