Successful Derbyshire farm shop and café Croots has been unveiled as a finalist in the prestigious national Farm Retail Awards.

Having made the shortlist, the farm shop and café at Farnah House Farm, Wirksworth Road, near Duffield, must now wait for the verdict of mystery shoppers from customer experience experts Insight 6 before the Farm Retail Association reveals the overall winner at an awards ceremony at the National FRA conference in Nottingham in early March.

Steve Croot, who runs the farm shop and café with his wife Kay, said: “These awards celebrate the best in farm retailers across the UK so we expect some pretty stiff competition. They are also the only awards to be judged by our fellow farm retailers so it’s great to be through to the final.

“It’s also a feather in the caps of our staff – the people behind the butcher’s counter, the deli counter, in the café and at the tills as well as our suppliers, many of whom are local.”

Croots Farm Shop and Café impressed judges in the Small Farm Shop category. The awards also recognise outstanding farmers’ markets and trade suppliers.

FRA Chairman Rob Copley said: “We wish every finalist the very best of luck. The calibre of entries was so high, to make the shortlist is an accolade in itself! We look forward to celebrating every single one of you at the Awards Gala Dinner in March.”

The dinner is held on Tuesday 3 March, part of the FRA’s annual industry conference at the Nottingham Belfry, and will also feature a fresh line up of guest speakers who will deliver talks the following day, Wednesday 4 March.

Opened in 2008 by Steve and Kay at Kay’s family farm just outside Duffield, the shop and café has won numerous awards for its products, and Steve Croot was named Derbyshire Local Food Hero 2014 at the Derbyshire Food and Drink Awards.

In the 2016 Derbyshire Life Food and Drink Awards, Croots won the accolade of Outstanding Ambassador for Local Produce in Derbyshire, while in 2017, Croots won the People’s Choice in the Midlands Award in the Family United Business Awards.

Croots Farm Shop is open Monday to Saturday from 9am to 5pm (Shires Eatery until 4.30pm) and from 10am to 4pm on Sundays. Croots runs Fresh Fish Thursdays between 9am and 1pm on Thursdays.

For more information, visit Find Croots on Twitter @crootsfarm_shop or on Facebook

Perfect 10 PR is a Nottingham-based PR agency specialising in foodservice and construction public relations.