Popular Derbyshire farm shop Croots is kicking off 2021 with news that it has been shortlisted in the 2021 Family Business of the Year Awards.

The family run farm shop, based at Farnah House Farm, Wirksworth Road, near Duffield, has been named a finalist in the Midlands and Central region.

Croots Farm Shop is also in the running for the People’s Choice Award, which is determined by public vote and the team is appealing for customers to get behind its bid to win by voting here https://familybusinessunited.com/2021/01/04/vote-for-the-midlands-central-peoples-choice-fboty2021/

This is the latest in a long line of accolades notched up by Croots Farm Shop, which specialises in selling food and drink made by local producers in Derbyshire, Staffordshire, Nottinghamshire and other nearby counties. It features products from more than 40 suppliers within a 50-mile radius – supporting many other family run businesses – and also sells a wide and expanding range of home-produced items made by the Croots team in-house. The store offers an extensive selection of food, drink, meat, cheeses and deli items, along with gift ideas, wines and spirits.

Throughout the pandemic, Croots has kept its community fed – introducing click and collect services and delivering to its most vulnerable local customers.

Kay Croot, who runs the shop with husband Steve, said: “What a fantastic piece of news to start 2021, hearing that we have been shortlisted in the 2021 Family Business of the Year Awards.

“Croots will always be a family run business and we want the Croots team and our community of customers and suppliers to feel like they are part of one big family… we look after each other always. We also want Croots to feel like it’s a place for all the family to come and visit, once we get back to normal and after restrictions are lifted.

“We’re thrilled to have been named a finalist in the 2021 Family Business of the Year Awards.”

Croots Farm Shop is based at Farnah House Farm, the home of Kay’s parents Jim and Sue Yates, who have farmed there since the 1960s. With four generations and more than 100 years of farming experience, the team is passionate about producing and sourcing the best farm fresh foods and protecting the environment around the family run business.

Paul Andrews, founder of Family Business United, the awards’ organisers, said: “Each year we are amazed at the entries received and there are always some real gems that are fabulous ambassadors for the family business sector. The entries come from all over the UK and this year in particular, given all of the uncertainty and business challenges caused by the global pandemic, Brexit and the general trading climate, we are delighted by the number of entries, and the diverse sectors that they represent too.

“I have said it before, but family firms really are the backbone of the UK economy and across the UK they will be vital as the economy recovers from the events of 2020. We look forward to finding out more about the family firms shortlisted for these awards and crowning some great winners in due course.”

The awards culminate in a ceremony taking place in June with awards for various categories, sectors and regions.

Croots Farm Shop has won numerous awards since it was opened in 2008, both for its products and for the business. It was successful in the 2017 Family Business Awards, taking the title of the People’s Choice Award for the Midlands.

Croots Farm Shop is open 9am to 5pm Monday to Saturday and 10am to 4pm on Sundays and Bank Holidays. The café is currently closed in line with Government restrictions.

To find out more about Croots, visit http://www.croots.co.uk Find Croots on Twitter @crootsfarm_shop or on Facebook https://www.facebook.com/Croots-Farm-Shop-127012538821/

Perfect 10 PR is a Nottingham-based PR agency specialising in foodservice and construction public relations.