Central Foods

Frozen food distributor Central Foods is one of the leading frozen food distributors in the UK, supplying more than 220 independent wholesalers, as well as larger national and regional wholesalers, with more than 400 different lines, ranging from meat, bakery items and canapés through to buffet products, desserts and puddings. Following recommendation by a mutual food sector client, Central Foods began working with Perfect 10 PR in December 2016. Marketing director Alison Lauder has this to say about Perfect 10 PR:

“Louise is extremely committed to our business and very hardworking; I am sure she works longer on our account than she should as she produces so much excellent work for us it doesn’t seem possible she has managed to get it done in the time allocated!


“She is very down to earth and approachable and will give you her unbiased opinion, which is very helpful at those times when you find yourself ‘too close’ to an issue. I am amazed at her industry knowledge and contacts and we all appreciate her common-sense copy writing – evidenced by how much media coverage she has achieved for us this year (and which other PR consultant would send you competitor info spotted whilst on holiday?!).


“Louise is now firmly established as a member of our team and we couldn’t do without her.”


Key successes include:

  • Providing PR support for the launch of several new food products, which resulted in widespread reporting in numerous target trade media – on average around 15 to 20 pieces of coverage for each product
  • Gaining extensive media coverage across many key hospitality and catering publications by drafting and supplying industry insights used by journalists in relevant features, which has helped to raise the profile of Central Foods in front of the company’s target audience
  • Supporting Central Foods as it was named a finalist in the Family Business United Family Business of the Year Awards 2017 for the Midlands.