The Shire Horse Society is the only charity dedicated to the protection, promotion and improvement of the Shire Horse. The Shire Horse National Show has grown in popularity year on year, attracting visitors from all over Europe and being the largest gathering of Shire horses in the world.
Louise began working with the Shire Horse Society in 2014, with a specific focus on the 2015 National Show….and has been working to support promotion of the show ever since!
Secretary of the Shire Horse Society Victoria Clayton had this to say about Perfect 10 PR:
“The advice and support Louise has given us since 2014 has allowed the National Show to achieve some amazing coverage in the media in recent years. Louise will always write concise, yet engaging, material – from press releases to social media content – and knows just what the media is looking for.
“This has resulted in us attracting valuable pre-event publicity, as well as on-the-day coverage from regional BBC TV and local BBC radio, as well as other media outlets. We believe this has made a dramatic difference to the numbers attending the show.
“Louise’s support in the months leading up to the national show is critical in ensuring we host a successful and popular weekend. We thoroughly enjoy working with her.”
Achievements
Key successes include:
- Writing and issuing press releases tailored to relevant media
- Securing coverage in multiple national magazines and newspapers, as well as on TV and radio
- Helping to increase visitor numbers to the world’s largest gathering of Shire horses.
Photo courtesy of Paul Milgate-Scarrott