The Food Innovation Centre provides support to food and drink manufacturing SMEs in Nottinghamshire and Derbyshire with the development of new products and processes from conception to consumption. Funded by the European Regional Development Fund (ERDF) and in association with the Midlands Engine, it is based at the University of Nottingham’s Sutton Bonington campus.
Perfect 10 PR began working with the Food Innovation Centre in 2017, raising awareness about the support on offer and the help its experts have given to a range of SMEs. Richard Worrall, who leads the project, has this to say about Perfect 10 PR:
“We have been delighted by the amount of media coverage that has been secured for the Food Innovation Centre. It has spanned local, regional, national and even international titles, and has included the BBC and key food and drink sector publications. We liaise directly with Louise alongside our University media team. She is very knowledgeable about the food and drink sector, has a cracking list of contacts and is a pleasure to work with.”
Key successes include:
- Raising awareness in relevant publications about the support on offer for food and drink manufacturing SMEs in Derbyshire and Nottinghamshire
- Liaising with key professional and trade organisations to share information about Food Innovation Centre projects
- Supporting Food Innovation Centre clients with media advice